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Gogo's Crazy Bones

Animated TV Spot

We had a ton of fun co-producing an international toy commercial for "Gogo's Crazy Bones" with our friends at Data Armada. BYB directed and created the animation while Data Armada shot and directed the live action portions of the spot. Having only less than one month to deliver a 30 and 15 second spot, we quickly put together our talented crew and went to work.

This post is a BYB directors cut only, featuring the animation, and not the final version of the aired commercial.


  • Directed by

    BYB - Geoff Donovan, Darren Donovan

  • Animation Producer

    Jason Boyer

  • Design

    Darren Donovan, James Walsh

  • Storyboard

    Chad Hicks

  • Character Posing

    James Walsh

  • Character Design

    Darren Donovan

  • Character Animation

    Gerry Duchemin

  • FX Animation

    Darren Donovan

  • Layout

    Geoff Donovan

  • BG Painting

    Geoff Donovan

  • Sound Design + Mix

    Sebastien Breton

  • Leica Editor

    Tom Berger

  • Picture Edit

    Miles Davren