JB WELD
We’re thrilled to share this dynamic series of 2D animated/live-action spots we created for JB Weld!
Our journey took us down to Dallas, where we had an incredible time collaborating with a top-notch live-action production team. They captured stunning footage, and from there, our talented animators at Blame Your Brother worked their magic in bringing the live action characters’ “strongest self” to life. Inspired by a bold, retro aesthetic, the character design and animation style adds a timeless charm that makes these spots super fun!
Character Design Concepts
Character Design
Production Stills
BYB CREDITS
EP : Mike Holm / Anchorpoint
Animation / Technical Direction by : Blame Your Brother Animation Studio
Creative Directors : Darren Donovan, Geoff Donovan
Character Design / Rough Posing : Rossi Gifford
Storyboards : Ian Milne
Animatic / Edit : Tom Berger
Production Manager : Ameena Siddique
Rough Character Animation: Guillaume Blackburn, Chris Wieme, Cerissa Grieve, Madalin Truica, Andy Powell, Dougal Dawson, Alec Yard
Clean Animation : Bruna Goddini, Todd Jacobsen, Jeremey Cardarelli, Cynthia Casgrain, Bev Lehman, Karen Chu, Christian Maymo, Katherine Gelinas, Paolo Tariga, Andrew Hodgson, Krisi Zhupali
Paint : Fabi Lletto, Cynthia Casgrain, Andy Powell, Christian Maymo, Katherine Gelinas,
Andrew Hodgson, Krisi Zhupali
Scene Planning : Fabi Filetti
Motion Design / Exports : Phil Scarano